I was a Senior Specialist at Canon U.S.A., Inc. for 11+ years, with a diverse Digital Marketing/Product Manager background, working with multiple content management systems, SaaS platforms and teams to maintain various Canon U.S.A. online properties.
Prior to that, I was a Senior Designer at eSchool, a subsidiary of Houghton Mifflin Harcourt, where I designed interactive and animated content for the educational platform. In addition, I supported the monthly publication, Connected Newsletter, and produced various online and print marketing material, as well as packaging for the software.
I also taught for 2 semesters as an adjunct instructor at Baruch College, Department of Continuing Education, providing workshops in Adobe Flash animation and Actionscript.
My professional and technical expertise include:
Strong communication and collaboration skills – knowledge in JIRA, Trello, Slack, Teams
Omnichannel Marketing – Developing content for ecommerce, website, social media and email marketing campaigns
Design/front-end development of microsites and landing pages – CMS systems and hand coded pages
Design online and print marketing materials – banners, ads, animations, packaging, using Adobe Creative Cloud
SEO/SEM – best practices, keyword research, content optimization
UX/UI – wireframes, responsive design, mock-ups, user testing
Project Management skills – Agile and waterfall methodologies, requirements gathering, authoring user stories, issues tracking/prioritization, QA and UAT testing of build items
Analytics and Survey tools – Google Analytics, Google Tag Manager, CoreMetrics, WebTrends, MatrixCX, OpinionLabs
Digital Asset Management – content auditing, information gathering, developing guidelines, securing licensing
Technical Writing – process documents, guidelines, and policies
Competitive Research and Strategy
Vendor Negotiations – RFPs, SOW contracts, budget, licenses and agreements
Legal Standards – knowledge in 508 compliancy, GDPR and privacy laws, brand and web governance